Many companies make the mistake of believing that simply distributing a press release guarantees media visibility. The reality is, most end up in the digital wasteland, ignored by editors. Frequent pitfalls include focusing on corporate jargon instead of a interesting story; missing clear calls t

Deciding regarding a press release and earned media reporting can be difficult for organizations. While a media announcement offers direct control over your story, it's essentially self-promotion. Articles – secured through contacting journalists – carries considerably more weight with your poten